About Us

Founded in 2015, JATUAL PARIS emerges from the legacy of Place Vendôme with a clear and modern perspective on high jewelry. The house combines established craftsmanship with a progressive approach to design and material innovation. Led by Aurélien Bir, the brand explores a precise and architectural aesthetic, where each creation is designed for durability, comfort, and lasting relevance. The focus extends beyond form to function, ensuring every piece aligns with the pace and expectations of modern life. JATUAL PARIS works exclusively with unique lab-grown eco diamonds, chosen for their quality, rarity, and responsible origin. This commitment reflects a considered approach to luxury, where excellence is defined not only by appearance, but by integrity.

Our Mission
To create high jewelry that combines traditional craftsmanship with advanced design and ethically sourced lab-grown eco diamonds, delivering pieces that are precise, durable, and relevant to modern life.

Our Vision
To redefine high jewelry through a balance of heritage, innovation, and responsible creation.

Values We Work By
Craftsmanship
Rooted in the traditions of haute joaillerie.
Precision
Designed with technical accuracy and structural integrity.
Responsibility
Committed to unique lab-grown eco diamonds and conscious sourcing.
Innovation
Integrating modern engineering with timeless design.
Longevity
Creating pieces intended to endure beyond trends.

Brand Promise
JATUAL PARIS is committed to creating high jewelry that balances heritage and innovation. Each piece brings together refined craftsmanship, advanced design, and responsibly sourced materials to shape a lasting expression of modern luxury, while honoring the legacy of Place Vendôme.